Category Marketing Manager


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Location

NY-New York (Flatiron)

Classification

Full-Time

Description

We are currently looking for a passionate marketer to support the Adult Trade category.

As the Merchandising Marketing Manager for your category, you are responsible for aligning marketing strategies and assets in support of the business.

Essential Functions

• Manage company-wide marketing campaigns and initiatives as well as projects that grow the size of total product categories and specific franchises, licenses and titles.
• Partner in developing strategic go-to market business plans with merchandising, marketing and digital teams.
• Manage marketing assets that cross categories and require cross-functional alignment.
• Develop and manage all publisher/vendor co-marketing funds and deliver Barnes & Noble “share of voice” on behalf of the business.
• Analyze campaign results and make recommendations to optimize category performance and improve KPI’s and ROI.
• Attend business development meetings with publishers.

Qualifications

• Strong understanding of multi-faceted marketing campaign development
• Understanding and delivery of business and marketing metrics and KPI’s
• Data driven with strong analytical skills
• Excellent verbal/written/communication Skills
• Able to develop and deliver project budgets
• Forward thinking with experience partnering and influencing across functional business areas
• Demonstrated success delivering results, overcoming obstacles, and driving change
• Agile, solutions-oriented and self-starter
• Bachelor’s Degree
• 5+ years of retail marketing or consumer product experience

 

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