Sr Manager, Author Promotions and Special Events

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NY-New York (Flatiron)




As the Senior Manager, Author Promotions and Special Events you will be responsible for managing author in-store appearances and other in-store events through key contacts with assigned publishers and other organizations and vendors. You will interact with publisher teams and other PR contacts to request and schedule launch events, hometown events and maintain a competitive stance for events in major markets, as well as secondary and tertiary markets.

Essential Functions

• Manage all facets and details of event planning and promotion –from scheduling through to day-of execution –with store personnel and other key B&N Corporate departments and personnel.
• Working in conjunction with key B&N departments such as Marketing, Creative, Social Media and Café, develop promotion plans for events that will increase attendance at events and raise visibility for the B&N brand.
• Coordinate with stores managers and other store personnel to develop specific in-store promotions to support events.
• Develop and execute bundled, ticketed events with food/wine and other merchandise –both in-store and at off-site venues as appropriate.
• Create, develop and execute creative thematic events such as genre panels, fan meet-ups, performances and support B&N branded programs such as Writers on Writers and Live at Barnes & Noble.
• Develop partnerships and sponsorships with vendors and organizations that can supplement and enhance events for customers and build our brand.
• Working with stores and our advertising agency, research and identify creative advertising options that will help promote events and drive traffic.
• Help to maintain budgets for advertising and event rentals that meet and maintain financial goals for the department and the company.
• Work to support company marketing and business relations initiatives when necessary.
• Write event proposals, production emails and event copy guidelines.
• Attend all events as necessary to help manage day-of details and to interface with publishers and authors as the representative of the B&N Corporate office.


• Strong attention to organization and detail
• Strong oral, written and interpersonal communications skills
• Computer skills including MS Word, Excel and PowerPoint
• Bachelor’s Degree
• Minimum 5-7 years experience in publishing, public relations, marketing and event planning


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