CRM Marketing Analyst


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Location

NY-New York (Flatiron)

Classification

Full-Time

Description

The Marketing Operations Analyst is responsible for supporting all aspects of executing Customer Marketing plans. This includes testing and implementation of promotions; setup, testing, and deployment of marketing emails to millions of customers, implementing new lifecycle streams, as well as working on email deliverability issues. This position requires collaboration with the other Marketing teams, vendors and Customer Service.

Essential Functions

• Work with Marketing and Merchandising to enter and QA promotions for website and retail stores. Provide testing scenarios for Store Systems, and troubleshooting as needed.
• Manage email campaigns in Harmony, our email platform. The individual will be trained on the system and expected to become a “super user” who is able to manage complex campaigns from start to finish. This will include troubleshooting in HTML.
• Provide general support to improve team and program efficiency.
• Partner closely with Marketing to understand business objectives and manage flawless operational execution.
• Ensure the successful launch of campaigns to millions of customers.
• Develop an understanding of our data systems, enabling us to identify and execute new marketing opportunities based on customer data.
• Assist with CRM campaign targeting, workflows, setup and deployment for email, push and other channels within our email service provider and push notification tools
• Resolve technical issues with CRM tools, and collaborate with vendors to prevent future recurrences
• Assist in the design, development and execution of periodic reporting around customer behaviors and characteristics.
• Analyze results of campaign efforts and suggest strategies to continuously improve performance.

Qualifications

• Experience producing email campaigns or other digital advertising campaigns from beginning to end working with an email service provider (ESP) or advertising vendors
• Experience working at an ESP, deliverability monitoring service, advertising agency, brand or advertising technology company strongly preferred
• Exceptional communication and interpersonal skills.
• Exceptional attention to detail and analytical skills.
• MS Office including Excel, Visio, Word, Outlook, and PowerPoint.
• Project management and problem solving skills.
• BA/BS with a preference for Marketing or Operations.
• 1-2 years experience in email or digital marketing.

 

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