Consumer Insights Analyst


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Location

NY-New York (Flatiron)

Classification

Full-Time

Description

As the Consumer Insights Analyst, you will work collaboratively and cross-functionally with partners to develop the Barnes & Noble brand and growth strategies. You are a trusted adviser and thought leader to the business. You are familiar with the fundamental Insight and research methodologies, tools and techniques and understand the proper application and interpretation of such techniques, as well as possess a demonstrated ability to apply to business solutions.

Essential Functions

• Co-lead the Insights agenda across business units, helping to provide strategic direction by unlocking data-driven, actionable insights.
• Execute research plans against business objectives, timelines and budget.
• Manage supplier selection, activity and work flow to ensure cost efficient, accurate, and timely completion of projects.
• Help manage panel, design questionnaires, send out surveys, and synthesize learning.
• Work closely with marketing team and provide insights to guide communication efforts.

Qualifications

• Solid knowledge of research methodologies, curious to learn and experiment.
• Experience assessing the latest macro cultural/retail trends as well as its application to business solutions.
• Ability to translate consumer understanding to insight.
• Ability to apply research to address business challenges.
• Collaboration / teamwork skills.
• 2-3 years experience as a consumer research professional; either in packaged goods or retail
• Bachelor's Degree required/Advanced Degree preferred

 

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